Launch of IDHA

IDHA: A Celebration of Natural Dyes

At Mamatha Tulluri Designer Studio, our passion for fashion is deeply intertwined with a commitment to sustainability. As we step into the future, we are proud to introduce "Idha," a collection that embodies the harmony between timeless design and eco-conscious practices.

The Story Behind Natural Dyes

Fashion is a reflection of who we are, but it also holds the power to shape the world we live in. Have you ever considered the environmental cost of synthetic fabrics? These materials not only harm the quality of the air we breathe but also contribute to a host of silent yet significant environmental issues.

With Idha, we are embracing a transformative approach—one that prioritizes eco-friendliness without compromising on elegance. Our journey with natural dyes goes beyond their aesthetic appeal. It is a pledge to raise awareness about their benefits for the planet and humanity alike. Every small step towards sustainable fashion contributes to a cleaner, healthier environment.

Crafted by Nature, Perfected by Tradition

The essence of Idha lies in its fabric—woven with the threads of sustainability and dyed with colors sourced from nature. Utilizing leaves, flowers, and other natural elements, we have ensured that every piece in this collection resonates with purity and responsibility.

To uphold our commitment to authenticity, we have established a dedicated dyeing unit on the outskirts of the city. This facility is a labor of love, where a team of five skilled artisans has meticulously researched and mastered the intricate process of creating natural dyes. From formulation to application, every step is handled with precision and care.

A Legacy Reimagined

In this journey, we were fortunate to meet Dudyala Shankar, a remarkable artisan who carries forward the ancient art of natural dyeing, a tradition passed down through generations. Shankar’s expertise and passion have been instrumental in shaping the Idha collection. His artistry and our vision have come together to breathe new life into this age-old craft.

Idha: More Than a Collection

Idha is not just a celebration of natural dyes; it is a movement towards mindful fashion. Each piece is a testament to our belief that luxury and sustainability can coexist, creating a positive impact on both the wearer and the world around us. Join us in this journey as we redefine elegance with responsibility.